Thursday, October 14, 2010

Media Representation Teaching Activity

This activity gets students thinking about the reality of the images they see in advertising and questioning what altering an advertisement does to one's interpretation of what an advertisement is "saying."

Ensure that each student has computer and Internet access and have them log on to Glenn Feron's portfolio website: http://www.glennferon.com/portfolio1/ . When one clicks on any of the images presented, they are shown a larger picture of the image. If one then scrolls his or her cursor over the larger picture, one sees the unaltered image in its original form. Have the students write a paragraph appraisal for three images presented on Glenn Feron's website (one paragraph per image) in which they discuss what altering the photograph for an advertisement does to the viewer's interpretation of the advertisement, what the picture is trying to sell, and what ideology is being sold.

1 comment:

  1. Jack! This freaked me out! I know retouching exists all over the media, but this is a very effective way of showing what a difference it can make. I think this is a great idea for an activity with students where you can really get into what it means to present an image as "natural."

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